EpigenCare https://www.epigencare.com Truly personalized skincare based on epigenetics Tue, 12 Jun 2018 13:40:37 +0000 en hourly 1 https://wordpress.org/?v=4.9.6 https://www.epigencare.com/assets/uploads/2017/07/cropped-favicon-2-32x32.png EpigenCare https://www.epigencare.com 32 32 EpigenCare Announced as a Winner in Digital Beauty QuickFire Challenge for Skin Care https://www.epigencare.com/2018/04/04/epigencare-announced-as-a-winner-in-digital-beauty-quickfire-challenge-for-skin-care/ Wed, 04 Apr 2018 13:30:18 +0000 https://www.epigencare.com/?p=3025 FARMINGDALE, N.Y., April 4, 2018 – Personalized skincare technology startup EpigenCare Inc. announces it is a winner of the Johnson & Johnson Innovation competition for innovative skincare technologies. The Digital Beauty QuickFire Challenge was intended to discover some of the future-forward digital beauty solutions, particularly in personalization tools that would help consumers make better informed skincare regimen […]

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FARMINGDALE, N.Y., April 4, 2018 – Personalized skincare technology startup EpigenCare Inc. announces it is a winner of the Johnson & Johnson Innovation competition for innovative skincare technologies. The Digital Beauty QuickFire Challenge was intended to discover some of the future-forward digital beauty solutions, particularly in personalization tools that would help consumers make better informed skincare regimen decisions.

EpigenCare’s CEO and co-founder, William Lee, presented at the Johnson & Johnson Innovation, JLABS (JLABS) open innovation ecosystem in South San Francisco, CA. The presentation included information on the forefront of science and technology — epigenetics, blockchain, and artificial intelligence. Lee emphasized the problem of consumers not knowing whether a skincare product is truly working for them, and that static genetic variants in current personal genomic tests cannot be altered by product ingredients. The presentation introduced a solution via epigenetics, which can determine the active or inactive state of a gene’s function.

EpigenCare presents its personalized skincare and blockchain privacy protection technologies at JLABS in San Francisco.

The New York-based company will be releasing a direct-to-consumer skincare test later this year that can capture the current state of one’s skin profile by sequencing for epigenetic markers. These markers are correlated with quality indicators such as aging, elasticity, moisture, pigmentation, and more. EpigenCare’s complementary digital platform subsequently connects products from skincare companies to consumers on a personalized basis through a matching algorithm, based on the ingredient’s epigenetic intervention on the tested markers and their functional pathways.

In order to ensure consumer privacy, blockchain technology will be deployed to manage data in a responsible manner. Consumers will be able to track that their data was used for their own benefit. This will drastically mitigate the perceived intrusiveness often associated with personal tests involving DNA, which consumers will self-collect directly on their own skin through a non-invasive adhesive method.

EpigenCare also plans to implement machine learning with its epigenetic data, which serves as a scientifically grounded training source, to be combined with photo imaging of skin for an artificial intelligence based personalization method.

“I am grateful for the opportunity that we have been provided,” said Lee. “It is clear that Johnson & Johnson Innovation actively supports new technologies through its open innovation model. We intend to use this victory to continue our momentum in realizing a truly personalized skincare solution.”

The QuickFire Challenge awarded up to $50,000 in grants, access to a network of experts and mentorship, residency for up to one year at a JLABS location, with admission to test the product with consumers at the Johnson & Johnson Consumer Experience Center (CxC). EpigenCare was one of two winners that split the prize.

About EpigenCare
EpigenCare Inc. is a privately held personal epigenomics and digital biotechnology company based in New York. The company offers a direct-to-consumer epigenetics test to assess the dynamic state of one’s skin type and quality. Subsequently, capture of the dynamic quality allows for actionable results from the analysis report such that optimized product options are recommended to the consumer. EpigenCare’s epigenetic technology is supported by EpiGentek Group Inc. Both investors and consumers can learn more about EpigenCare and its personalized skincare solutions at https://www.epigencare.com.

Note: This release includes forward-looking statements by the Company.

For media contact, please e-mail media[at]epigencare.com.

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EpigenCare Named as Johnson & Johnson Innovation Finalist in Skincare Challenge https://www.epigencare.com/2018/03/22/epigencare-named-as-johnson-johnson-innovation-finalist-in-skincare-challenge/ Thu, 22 Mar 2018 13:32:13 +0000 https://www.epigencare.com/?p=2785 FARMINGDALE, N.Y., March 22, 2018 – EpigenCare Inc., a personalized skincare startup company, has been named by Johnson & Johnson Innovation as a finalist in its Digital Beauty Quickfire Challenge. The challenge is designed to identify, recognize, and support the most innovative and future-forward digital beauty solutions. One of the key innovation areas that the challenge focuses […]

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FARMINGDALE, N.Y., March 22, 2018 – EpigenCare Inc., a personalized skincare startup company, has been named by Johnson & Johnson Innovation as a finalist in its Digital Beauty Quickfire Challenge. The challenge is designed to identify, recognize, and support the most innovative and future-forward digital beauty solutions. One of the key innovation areas that the challenge focuses on is personalization tools to simplify product selection and build regimen in a way that empowers consumers to make better informed skincare choices.

EpigenCare has developed a direct-to-consumer skincare test that assesses the current state of one’s skin by looking at epigenetic markers associated with quality indicators including aging, elasticity, moisture, pigmentation, and more. Epigenetics is the study of biological mechanisms (e.g., DNA methylation) that could activate or deactivate a gene’s function over time. Since a person has the same genes throughout his or her entire life, only epigenetic — rather than genetic — profiling could accurately reflect the dynamic and current state of one’s skin.

The company is currently working on a complementary digital platform that skincare companies can use to match their existing products to consumers on a personalized basis. The matching process is through a recommendation algorithm based on the epigenetic effects of product ingredients on the consumers’ tested epigenetic markers of their skin.

To ensure consumers’ privacy is protected, EpigenCare is implementing blockchain technology on the digital platform such that consumers are designated with a blockchain transaction ID rather than with any personally identifiable information. The company’s business model is for consumer data to be used only for one’s exclusive benefit in the form of personalized products. Through the decentralized blockchain ledger, consumers can choose to audit how their data is being used, thereby eliminating the perceived intrusiveness often associated with direct-to-consumer tests requiring DNA. EpigenCare also plans to implement machine learning with its epigenetic data, which can be combined with photo imaging of skin for an artificial intelligence based personalization method.

“True innovation doesn’t just elevate product experiences and outcomes—it challenges the very definition of skin care itself,” said Sebastien Guillon, President, Global Beauty, Johnson & Johnson Consumer Inc. “The next beauty tech disrupters are out there, and this Challenge will help us identify the most promising potential partners in the co-creation of meaningful, future-forward skin solutions.”

EpigenCare will present at the JLABS technology center in San Francisco, CA on March 27th. In addition to a $50,000 grant, Johnson & Johnson Innovation will provide winners with access to a network of experts, residency for up to one year at JLABS incubator, and admission to a Johnson & Johnson Consumer Experience Center (CxC). Winners will be able to design and deploy a research initiative through the CxC.

The company’s CEO and co-founder, William Lee, said, “It is an honor for EpigenCare to be recognized as an innovative organization. We are committed to bringing cutting-edge science in helping consumers identify skincare products that are best suited for their skin.”

Johnson & Johnson Innovation is also hosting voting process for a social award that is separate from the main award. You can watch Lee’s two minute presentation video and vote for EpigenCare until March 25th towards the People’s Choice Award at: https://jlabs.jnjinnovation.com/quickfire-challenges/digital-beauty

About EpigenCare
EpigenCare Inc. is a privately held personal epigenomics and digital biotechnology company based in New York. The company offers a direct-to-consumer epigenetics test to assess the dynamic state of one’s skin type and quality. Subsequently, capture of the dynamic quality allows for actionable results from the analysis report such that optimized product options are recommended to the consumer. EpigenCare’s epigenetic technology is supported by EpiGentek Group Inc. Learn more about EpigenCare and its personalized skincare solutions at https://www.epigencare.com. Investors interested in EpigenCare can learn more about its business model and opportunities at https://token.epigencare.com/

Note: This release includes forward-looking statements by the Company.

For media contact, please e-mail media[at]epigencare.com.

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EpigenCare’s Personalized Skincare Test Brings Epigenetics Closer to Consumer Application https://www.epigencare.com/2018/03/15/epigencares-personalized-skincare-test-brings-epigenetics-closer-consumer-application/ Thu, 15 Mar 2018 15:18:16 +0000 https://www.epigencare.com/?p=2675 FARMINGDALE, N.Y., March 15, 2018 – EpigenCare Inc., a startup company for personalized skincare based on epigenetic testing, disclosed its intentions to bring epigenetics into mass consumer adoption through big data accumulation, bioinformatics, and machine learning. In contrast to a rising number of companies that improperly exploit the field of epigenetics in a pseudo-scientific manner, EpigenCare will […]

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FARMINGDALE, N.Y.March 15, 2018 – EpigenCare Inc., a startup company for personalized skincare based on epigenetic testing, disclosed its intentions to bring epigenetics into mass consumer adoption through big data accumulation, bioinformatics, and machine learning. In contrast to a rising number of companies that improperly exploit the field of epigenetics in a pseudo-scientific manner, EpigenCare will generate data through consumer use of EpigenCare’s upcoming direct-to-consumer skincare test and high-throughput sequencing in its lab. This strategy will provide significant insight into epigenetic correlators and data points, thereby fast-tracking research in a field that has long been confined to limited studies in academia.

Identical twins have the exact same genetic sequence, yet will have entirely different DNA methylation levels (an epigenetic mechanism), which can be reflected in the skin quality.

Current personalization of skincare is largely based on consultation and genetic testing. Without a scientifically-grounded test to assess skin properties, consultation-based solutions can only identify a few skin types on a superficial basis. This approach is typically too generalized such that most individuals receive very similar product recommendations for skincare. As for genetic-based tests, these methods often rely on a gene’s single-nucleotide polymorphism (SNP). SNPs are established at birth and cannot be altered or reversed during one’s entire life and thusthey are unable to represent the dynamic changes of functional pathways which will affect skin quality states.

The company has developed a personal skincare test which, using a methylation-specific next-generation sequencing technique, looks at a panel of epigenetic markers strongly correlated with and dynamically reflects skin quality indicators including aging, firmness and elasticity, moisture retention, pigmentation, and others. The captured skin profile can be used for selection of skincare products best suited for the skin’s current state through EpigenCare’s ingredient-based matching algorithm.

Epigenetic-based skin profiling is being increasingly recognized as the only viable solution for both personalized and practical skincare since epigenetics, not genetics, determines dynamic changes of skin quality in response to different environment stimuli. EpigenCare’s initial panel of epigenetic markers was validated in its lab with the assistance of EpiGentek, a related reagent supplier and service provider for epigenetic research.

Increasingly better bioinformatics tools and affordable next-generation sequencing, as well as overall rise in computing power, have become powerful accelerators of epigenetic research versus slower benchwork that is often of a more narrow scope. EpigenCare believes that offering a strong value proposition to consumers through its skincare test will rapidly provide the company with data that can be subsequently leveraged by artificial intelligence. Such A.I. could be used to refine epigenetic markers, validate the role of epigenetics against new data points, and ultimately combine photos of one’s skin with predictive modeling to provide low cost personalization solutions.

“Our ability to accumulate mass amounts of epigenetic skin data,” says Dr. Adam Li, EpigenCare’s Chief Scientific Officer, “means that we are taking a step closer towards widespread consumer applications of epigenetics by using big data and algorithmic data processing. Big data of epigenetic information on skin will provide actual scientific basis used for machine-learning. Such artificial intelligence, combined with photo imaging, would be truly useful for identifying skin quality states in a simplified manner.”

Through its strategy to gather epigenetic skin profiles, EpigenCare is attracting the interest of high profile skincare companies with its platform. They will eventually be able to use EpigenCare’s platform and its recommendation algorithm in order to match skincare products to the consumer in a scientifically personalized manner. EpigenCare is also addressing the consumer’s privacy concerns using blockchain technology. Since blockchain ledgers are tamperproof and cannot be changed or hacked, consumers will be able to transparently verify that their data is being used only for their own benefit.

Investors interested in EpigenCare can learn more about its business model and opportunities at https://token.epigencare.com/

About EpigenCare
EpigenCare Inc. is a privately held personal epigenomics and digital biotechnology company based in New York. The company offers a direct-to-consumer epigenetics test to assess the dynamic state of one’s skin type and quality. Subsequently, capture of the dynamic quality allows for actionable results from the analysis report such that optimized product options are recommended to the consumer. EpigenCare’s epigenetic technology is supported by EpiGentek Group Inc. Learn more about EpigenCare and its personalized skincare solutions at www.epigencare.com.

Note: This release includes forward-looking statements by the Company.

For media contact, please e-mail media[at]epigencare.com.

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EpigenCare is Disrupting the Skincare Industry through Epigenetics and Blockchain https://www.epigencare.com/2018/02/19/epigencare-disrupting-skincare-industry-epigenetics-blockchain/ Mon, 19 Feb 2018 14:31:50 +0000 https://www.epigencare.com/?p=2562 FARMINGDALE, N.Y., Feb. 19, 2018 — EpigenCare Inc. has revealed the world’s first project for truly personalized skincare based on epigenetics and blockchain technology. The biotechnology company’s digital platform will connect consumers with skincare companies using a scientific matching algorithm based on the consumer’s epigenetic profile and a product’s active ingredients. By amassing dynamic and […]

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FARMINGDALE, N.Y., Feb. 19, 2018 — EpigenCare Inc. has revealed the world’s first project for truly personalized skincare based on epigenetics and blockchain technology. The biotechnology company’s digital platform will connect consumers with skincare companies using a scientific matching algorithm based on the consumer’s epigenetic profile and a product’s active ingredients. By amassing dynamic and scientifically-grounded skin profiles, EpigenCare introduces a brand new marketing channel for the $130 billion skincare industry.

Direct-to-Consumer Testing
EpigenCare developed a personal epigenomics test to generate epigenetic skin profiles that correlate with key skin quality indicators (e.g., aging, elasticity, moisture retention, etc.). Through a simple and non-invasive sample collection kit, the DNA samples used for the test are self-collected directly from consumers’ skin in the comfort of one’s own home. The samples are subsequently mailed to EpigenCare’s facilities for testing via a proprietary next-generation sequencing based application.

Because epigenetics, not genetics, functionally determines the dynamic state of skin, EpigenCare’s test most accurately reflects the true state of one’s skin quality in a quantifiable manner. Moreover, epigenetics allows EpigenCare to implement a recurring business model by helping consumers track the progress of their skincare routine’s effectiveness on their skin.

Recommendation Engine
The company is indexing the ingredients of thousands of skincare products, ranging from name brand to boutique. EpigenCare’s matching algorithm will then select the ingredients that epigenetically impact the consumer’s tested skin quality indicators in a positive manner. The ingredient selections are subsequently checked against the product database for the skincare products that have an optimal ingredient composition, which are finally presented as recommendations in the consumer’s skincare test report. EpigenCare will offer the first direct-to-consumer test that contains specific, actionable results.

A Blockchain Ecosystem
Through EpigenCare’s web platform named “The EpigenCare Network”, skincare companies will be able to leverage the scientific-matching mechanism of the recommendation engine. These companies will target epigenetic profile segments with the opportunity to place their auto-screened products in the recommendation section of the consumer’s test results.

Developed on the Ethereum blockchain, this platform rewards consumers that have been targeted by companies with tokens that can be used to subsidize future skincare tests. Because of the “anonymous transparency” of blockchains, EpigenCare is able to address the commonly perceived intrusiveness often associated with the likes of 23andMe and Ancestry.com tests.

EpigenCare’s CEO, William Lee, said, “By building a structured ecosystem with blockchain technology, consumers will be able to know that any data of theirs being sold is directly, voluntarily, and exclusively for their own benefit.”

Investment Offering
EpigenCare is launching an Initial Coin Offering (ICO) to the public for its tokens in mid-March, seeking to raise $20 million USD (https://token.epigencare.com). It is one of the only ICOs to offer a token as a security through a Regulation D* exemption filing with the SEC, thus giving the company legal capability to pay dividends to investors based on revenue.

*Available for US accredited investors who undergo a KYC/whitelisting process.

Disruptive Innovation
EpigenCare is transforming the skincare industry by strategically commoditizing consumer skin profiles in a way that directly benefits consumers. As gatekeepers of such new data, EpigenCare’s model will prompt skincare companies to market and produce products with more scientific transparency and true consumer personalization.

The company’s industry advisor Richard Wildnauer, former CEO of NeoStrata and VP at Johnson & Johnson, expressed his enthusiasm for the innovation.

“This revolutionary business model promises to uniquely take advantage of the rapidly developing fields of epigenetics and blockchain,” said Wildnauer, “to develop a database to solve the problem of product selection for personalized targeted skin care. It reduces the costs and frustrations of multiple product trials by consumers, provides cosmetic companies with another tool to guide product development, and provides a basis for monetization by the consumer participants and EpigenCare.”

About EpigenCare
EpigenCare Inc. is a privately held personal epigenomics and digital biotechnology company based in New York. The company offers a direct-to-consumer epigenetics test to assess the dynamic state of one’s skin type and quality. Subsequently, capture of the dynamic quality allows for actionable results from the analysis report such that optimized product options are recommended to the consumer. EpigenCare’s epigenetic technology is supported by EpiGentek Group Inc.

Note: This release includes forward-looking statements by the Company.

For media contact, please e-mail media[at]epigencare.com.

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